BA (HONOURS) DEGREE IN GRAPHIC DESIGN

ATHENS 2022-2023

AKTO ART & DESIGN

MIDDLESEX UNIVERSITY OF LONDON

«Glafka Brewing: A walk through the alleys of Athens» is a beer brand that combines the revolutionary style of street art with the cultural heritage of Athens. The basic
idea is to capture the «vibe» of Athens and highlight the contrast between classic and new. 

Glafka is a brand that draws inspiration from the ancient and modern Athenian world. The purpose of the work is to capture the Athena's vibe.

As for the brand name, it is inspired from ancient Athens and its patroness the goddess Athena whose symbol was the owl. The owl, the sacred bird of the goddess Athena found in ancient coins of the city but also as a symbol of the city itself. According to the prevailing etymological approaches the word γλαυξ (glaux) is directly related with γλαυκός (glaucous) (the light blue color) and was given to the specific birds by the ancients Greeks because of the bright and sparkly bird's eye view.

The project focuses on four major attractions of the capital: Parthenon, Syntagma,
Monastiraki and Omonoia.
The aim of this project is to create something radically
different and unexpected in terms of designing a beer,
unlike traditional non-artistic beer brands. The design
includes eight labels (two versions for each beer), two
posters as well as promotional material such as stickers,
bags, hats, t-shirts etc.